SIMAGI AERIALS was Formally Registered on 11/09/2020 but the activities that this Formal Business name is representing have been in existence earlier but in a very Informal Manner. The company could have been in existence had there been a positive marginal propensity to save. What is in existence and there is no secret about it is a powerful picture of such a company which has remained permanently printed on the canvas of my mind with my Activities confined in my Living Room which Doubles up as a Workshop because I can not afford to rent a Spacious Premises. As a result of this Confinement, I Produce so little and the Proceeds from Sales end up from Hand To Mouth. I am however confident of professionally managing the funds that will be invested in this company.

At this point it is really important to state that my Startup is operating at a very informal level and all the information that I will disclose herein is the Utmost Honest Truth without any exaggeration aimed at covering up the real Truth. Up to this point of time I am running this Startup as a Sole Proprietor due to very serious Financial constraints and therefore there is no Organization Structure that I can present to my Potential Financing Partners. The demography of this industry greatly changed the moment Kenya switched to digital signal transmission. During the analogue era the business was really booming because there was very little competition. During those days very few TVs could receive a crystal clear signal. In the Analogue era, only one channel (KBC 1) was transmitting on VHF low, Family TV was on VHF high and the remaining about six channels were on UHF. It was rear to find one Aerial that could receive these Signals Crystal Clear. A common scenario was therefore people combining more than one Aerial. The only Aerial that could combine all the three Signals was “ Elleys” which was just available to the few due to its Price. With the coming of Digital decoders, consumers are assured of more channels with crystal clarity. This turn of events has somehow weighed heavily on my business because although my Aerials are up to the task of delivering a digital signal, they are nowhere in the Electricals shops to compete with the GoTv, Star-Times and Elleys. The reason being, I produce so little which ends up from Hand to Mouth and also the quality is so poor .with proper funding, I see the vision I have for this Company coming to reality.

The following Key points are giving me hope and Optimism to succeed :

1) All these years I have been doing everything manually and my Aerials have proved their capability. But once I secure the much needed funding I will be able to procure Modern Machines and Tools. I will also be able to procure high quality Raw Materials.

2) The Labor Market is not a problem because I know how to go about picking the best Team to work with. The only temporary hitch may be tariffs of Electricity being exorbitant but that should not be a hindrance.

3) The coming of Digital Decoders has also been a blessing because of easy availability of TVs at pocket friendly prices. The demand for TVs has grown so rapidly. To add more flavor to that, the TVs that are on the market are not just the ones that use decoders but also digital TVs that pick signal directly from the Aerial. In conclusion, if what I am seeing here in the slums where I live Is anything to go by, the future for this industry is bright. Kenyans are buying TVs, Aerials and Accessories like hot cakes and all I hope is that this business proposal finds your kind attention for consideration My Customers are Individuals at the Moment.

The industry is indeed very competitive as new models are arising every other day and Competition is an ingredient whose result is seen in the highly refined quality of Aerials. Like any other business sector, survival in this Aerials sector is about Creativity and Innovation. I do not fear competition because I have cut an edge for myself. One thing that has kept my old Customers so endeared to me is the fact that apart from selling the aerials, I have all the tactics of TV setup and installation. The aerials that are currently in use to a greater extent are actually a Pirate version of the Aerials that entered the Kenyan market twenty years ago. On many occasions I am called upon to help work on a failing signal. My job is always easy because I know how to fix a Pirated parts.

I am therefore gearing myself to run a high profile business knowing very well that competition is a non-issue. Once the State of the Art Machine and Modern Tools will be in place I will be able to enhance the finishing of my Products; a step that will greatly boost my Competitive Space. This will be backed by services during and after sales services. I am also determined to maintain all factors that have made my Aerials to serve Customers for many years; thus giving them value for their Money. By seeking a Financial Boost I intend to expand the Volume of Production in order to benefit from Economies of Scale arising from large Quantities of The Raw Material. This will translate into lowering Selling Price, which will in turn translate into expanded Market share as I will be able to Open Outlets in Major Towns. Another plan will be to introduce new Models into of Aerials. These new models will put into consideration a wide range of Aerials that are currently in the Market. New Models will no doubt add to a substantial Market share. It is therefore my Hope and Prayer that my Potential Financing Partners will assess my Project Proposal not on the basis of comparison with other well Documented Proposals presented by Founders who had access to all resources but rather consider my Proposal from the Angle of a Hustler who is struggling to make the ends meet but has a Dream Company which exists in the form of Skills and Potential to deliver.